YouTube Rewind 2018: Everyone Controls Rewind invited the creator community to shape the storytelling of YouTube’s defining moments from 2018, bringing together gaming, tech, viral culture, and celebrity within a participatory narrative framework. Shanks’ work on the project focused on creative concept development and content strategy, supporting the structuring of creator moments into a cohesive visual narrative that reflected platform culture, surfaced shared trends across genres and communities, and aligned with YouTube’s broader strategic shift toward scalable, globally resonant programming. The piece helped set the stage for the next phase of YouTube Originals, reinforcing approaches to creator-led storytelling and international rollout of premium content.