Coordinated broadcast delivery for international distribution for the Rose Parade presented by Honda in 2023 and 2024, one of the world’s most widely viewed annual live events. Recruited and supported regional syndication teams conducting multilingual outreach across global territories, contributing to distribution reaching over 65 million viewers across 70+ countries. Worked directly with Dick Block, Director of International TV Services for the Pasadena Tournament of Roses, supporting worldwide distribution strategy and post-broadcast audience analysis, including feedback on talent placement to strengthen viewership and brand alignment.
The Rose Parade | Block + KTLA
January 28, 2026
Content Strategy




