The Rose Parade | Block + KTLA

Content Strategy

Coordinated broadcast delivery for international distribution for the Rose Parade presented by Honda in 2023 and 2024, one of the world’s most widely viewed annual live events. Recruited and supported regional syndication teams conducting multilingual outreach across global territories, contributing to distribution reaching over 65 million viewers across 70+ countries. Worked directly with Dick Block, Director of International TV Services for the Pasadena Tournament of Roses, supporting worldwide distribution strategy and post-broadcast audience analysis, including feedback on talent placement to strengthen viewership and brand alignment.

The Rose Parade | Block + KTLA

January 28, 2026

Content Strategy

See bold ideas brought to life.

What's Underneath Project

What's Underneath Project

Production Assistant + Researcher

Production Assistant + Researcher

Hot Ones | Complex NTWRK

Hot Ones | Complex NTWRK

Production Assistant

Production Assistant

YouTube Rewind

YouTube Rewind

Development Associate

Development Associate

Kevin Hart: What The Fit

Kevin Hart: What The Fit

Development Associate

Development Associate